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For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be
Hardcover
$30.00
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USA Today Bestseller
The architect of some of the most famous ad campaigns of the last decade marshals his expertise and “elegantly friendly writing style” (The Wall Street Journal) to reveal how our perspective is influenced by culture
In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick.
Collins uses stori...
The architect of some of the most famous ad campaigns of the last decade marshals his expertise and “elegantly friendly writing style” (The Wall Street Journal) to reveal how our perspective is influenced by culture
In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick.
Collins uses stori...
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