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Foreign Market Servicing Strategies - the METROGroup in China

By Thorben Schenk
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$16.86
By Thorben Schenk
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Seminar paper from the year 2004 in the subject Business economics - Investment and Finance, grade: 1,0 (A), Leeds Metropolitan University, course: International Business, language: English, abstract: Multinational Retailers seek ways of expanding abroad. They search for markets, products to sell, cheap labour or resources. Several foreign markets have been served so far but only recently, China was discovered as future marketplace for foreign retailers. Like others, the German based METRO ...

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