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Framing the Future: How Progressive Values Can Win Elections and Influence People

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A veteran political consultant offers a crash course in the nuts and bolts of framing progressive political messages in ways that win elections.


Polls consistently show that most Americans are progressives at heart. By margins of at least two to one, we favor affordable healthcare for all, federal action on climate change, stricter gun control, safe abortion rights, and more. So why is it so hard for progressive candidates to win elections? Because, says Bernie Horn, most progressives d...