Francois Coty: Fragrance, Power, Money

If anyone wants to understand the fate of France in the 20th century, this is the book to read. —Arthur Herman, historian and bestselling author of How the Scots Invented the Modern World. In 1906, Franï ¿ ½ois Coty became a multimillionaire within two years of creating his first perfume, the legendary La Rose Jacqueminot. In the 30 years he ruled his perfume and cosmetics kingdom, Coty became France's first billionaire, acquiring unimaginable wealth during the most devastating war in the ...