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FROM HUSTLE TO SCALE: A Go-To-Market & Sales Execution Guide for B2B Tech Start-Ups

By PAT WILLIAMS, Raymond Aaron (Foreword by)
eBook
$9.99
By PAT WILLIAMS, Raymond Aaron (Foreword by)
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"The best technology or product rarely wins in the B2B technology world." If you're like many Founder-led B2B technology start-ups, your leadership comes from a technological or engineering/product background, and because of this, they have limited experience or knowledge in sales and/or sophisticated Go-to-Market strategies. They depend on a "product-led" strategy where connecting with the customer consists of describing, educating or over-informing prospective customer's on what the produ...

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ComputersBusinessComputer Business & CultureInternet & World Wide WebBusiness TechnologyMarketing & SalesE-CommerceMarketingOnline Marketing