From Incremental to Exponential: How Large Companies Can See the Future and Rethink Innovation

"This timely book reminds us that innovation is agnostic about where it's created." -Satya Nadella, CEO, Microsoft Over and over, we see big legacy businesses getting beaten to the punch by energetic little start-ups. It seems like innovation can come from only the bottom up or from outside in. But tech experts Vivek Wadwha, Ismail Amla, and Alex Salkever are here to tell you that "big equals slow and stodgy" is a myth. Based on decades of experience working with the world's leading brands ...