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From Mad Men To Modern Marketing: How Marketing Leaders Can Dramatically Improve Results
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Audiences loved watching the compelling world of advertising depicted in Mad Men, where we were captivated by the masterful art of persuasion and creativity. But is a riveting campaign pitch enough in today's results-oriented marketing landscape? Success lies in learning from the foundation of storytelling we saw in Mad Men and combining it with modern tools and know-how. From Mad Men To Modern Marketing teaches today's marketers how to use branding and tailored messages to differentiate fr...
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