From Main Street to Mall: The Rise and Fall of the American Department Store
By Vicki Howard
Paperback
$34.95
By Vicki Howard
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The geography of American retail has changed dramatically since the first luxurious department stores sprang up in nineteenthcentury cities. Introducing light, color, and music to drygoods emporia, these "palaces of consumption" transformed mere trade into occasions for pleasure and spectacle. Through the early twentieth century, department stores remained centers of social activity in local communities. But after World War II, suburban growth and the ubiquity of automobiles shifted the s...






















