From Service to Experience: The Guest Perspective Paradigm

A detailed look at how we got here. What and who impacted the industry the most and contributed to its instability. Points out the market share restaurants did not even realize they had excluded. Third party scavengers with little interest in success that fed on profits and data, now can be pushed off and left to feed elsewhere. Centralizing control of operations, simplicity in approach will allow owners to relax and keep profits, retain the staff so vital to success. The author has taken a...