FROM SO WHAT? TO SO FUNDED!: How nonprofits use stories to create impact and change the world

Jane has dedicated her life's work to a cause that matters. But something isn't working, and Jane is having a hard time getting people to support the great work her organization does. They don't seem to notice or care. "So what?" they say. It's frustrating because there's so much Jane wants to achieve, but she simply doesn't have the resources.

And then Jane read a new book by master storyteller Lisa Gerber, and learned how to tell a compelling story. She learned to tell the right story at t...