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Fundamentals of Entrepreneurship

By H. NANDAN
eBook
$3.79
By H. NANDAN
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The new edition of this compact text continues to serve as an essential guide to students and entrepreneurs for establishing a new venture. The book shows the reader, in an easy to understand style, how to mobilise resources, how to tap market opportunities, how to conduct feasibility studies, and how to promote new ventures. The book also discusses, in detail, the various techniques of product and process development and the method of product pricing.The book is intended primarily as a tex...

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BusinessSmall BusinessEntrepreneurship