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Fundamentals of School Marketing

By Johanna M. Lockhart
eBook
$32.35
By Johanna M. Lockhart
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Fundamentals of School Marketing begins with a clear presentation of the benefits of school marketing and defines exactly what school marketing is and what it is not. The book then provides a step-by-step guide to planning and initiating a successful school marketing program. Considerable attention is given to a comprehensive description of the essential elements of persuasive communications and how to use them effectively. The power of information is addressed with guidelines and examples ...

Categories

BusinessMarketing & SalesMarketingMarketing - General & Miscellaneous