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Fundamentos de marketing: Manual de estrategias para el marketing dirigido a principiantes

By Asher Quest
eBook
$19.99
By Asher Quest
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Fundamentos de marketing: Manual de estrategias para el marketing dirigido a principiantes ofrece una guía completa para comprender y aprovechar los perfiles de clientes para un marketing eficaz. Este libro profundiza en el arte y la ciencia de definir perfiles, segmentar audiencias y alinear propuestas de valor para resonar con los grupos objetivo. Combina métodos de investigación, herramientas prácticas y ejemplos del mundo real para ilustrar cómo las empresas, las nuevas empresas y las o...

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