Fundraising for Boards: A Guide

Alumni engagement and giving is a clear sign of an institution's continued relevance, making the institution's relationship with alumni a key priority for the board.

Yet the greatest barriers to higher levels of fundraising success can rarely be isolated in the advancement operation. They include:

• The lack of strategic adaptability
• The inability to listen to constituents
• Failure to realize that more students, alumni, and family are concluding that the value provided was equal to or less tha...