Powerful lessons in forward-thinking leadership from the visionary business pioneer who turned IDG into a $3 billion technology media and venture capital empire
Like Steve Jobs, Patrick McGovern built a worldwide multibillion-dollar industry by thinking differently, disrupting old business models, and embracing new technology trends. He drove the future forward and never looked back. With magazines such as Computerworld, PCWorld, and Macworld, his company, International Data Group (IDG), quickly became a global powerhouse with information technology publications in nearly 100 countries.
The story of IDG’s astonishing success has been a source of inspiration for entrepreneurs all around the world. No matter what industry you work inwhether you’re heading up a small startup, expanding a mid-sized company, or running a major global corporationMcGovern’s people-first principles, insights, and integrity will help you lead the way.
Learn how to:
•Define a clear mission early in the gamefor long-term success.
•Identify new markets and stay ahead of the curve.
•Expand your business globally but have it managed locally.
•Listen to your customers and empower your people.
•Hire the best and challenge them to do their best work.
•Never stop learning and always remain curious.
•Foster a let’s-try-it attitude throughout the company.
•Lead with optimism and stay true to your values and vision.
In addition to these timeless lessons, you’ll learn how this future-forward leader broke new ground in the 1980s by opening offices in China, the Soviet Union, Eastern Europe, and other markets deemed off-limits. You’ll discover how his company thrived in spite of major industry shiftsfrom mainframe computers to minicomputers to personal computers, from print to digital to smartphonesthat upended many rivals. Living at the intersection of these classic disruptions, McGovern never missed a beat. He understood well before most that a revolution in information technology was underway and not only was there money to be made but that this would soon become the world’s largest industry. Most important, he never forgot the human element that is so crucial to any company’s success. His leadership in the creation of one of the world’s leading brain research institutes at MIT only served to cement his legacy.
Future Forward shows you how to apply McGovern’s principles to your own organization. These are the lessons of a true visionary. This is how successful leaders take risks, take charge, and take the future by storm.
|Publisher:||McGraw-Hill Professional Publishing|
|Product dimensions:||6.10(w) x 9.10(h) x 1.10(d)|
About the Author
Glenn Rifkin has been a contributing writer for the New York Times for nearly 30 years and has written for dozens of publications, including the Wall Street Journal, Harvard Business Review, Boston Globe, and Strategy & Business. In the 1980s, Rifkin was a senior editor at Computerworld, IDG’s leading publication, where he got a firsthand introduction to Patrick McGovern’s remarkable leadership capabilities. Rifkin has consulted with a variety of companies, such as Boston Consulting Group, Korn Ferry International, Mercer Consulting, WPP, HCL Technologies, and PriceWaterhouseCoopers. He has also worked with Harvard Business School on editorial projects. He is the coauthor of Radical Marketing, The Ultimate Entrepreneur, and The CEO and the Monk.
Visit idg.com and mcgovern.mit.edu
Table of Contents
Foreword by Marc Benioff
Chapter One: Catalyst for the Future
Chapter Two: Lesson One: Have a Mission That Matters, and Let People Know You Are on That Mission Together
Chapter Three: Lesson Two: Forge a Path on the Road Less Traveled
Chapter Four: Lesson Three: Decentralize: When Building a Global Empire, Every Market Is Local
Chapter Five: Lesson Four: Identify the Warriors
Chapter Six: Lesson Five: "Let's Try It!" Encourage the Entrepreneurs
Chapter Seven: Lesson Six: The Best Is Yet to Come: Optimism Is InfectiousUse It
Chapter Eight: Lesson Seven: Integrity Is Priceless: Never Cross the Line in the Sand
Chapter Nine: Lesson Eight: "Loose-Tight" Leadership Builds Empires
Chapter Ten: Lesson Nine: Chief Encouragement Officer: Never Stop Cheering Them On
Chapter Eleven: Lesson Ten: Love Your Employees, Adore Your Customers
Chapter Twelve: Forward, Always Forward