Gambling, Losses and Self-Esteem: An Interactionist Approach to the Betting Shop

This book provides new insights into contemporary betting shops, with a particular focus on the manner in which losing bets are dealt with by customers. Drawing on research undertaken in Ireland, it demonstrates that customers tend to shift responsibility for monetary losses onto factors external to themselves as part of a collective process engaged in to restore self-esteem, and considers the role played by announcements made in betting shops in creating an atmosphere of inclusion - and th...