Order History
Premium Membership & Rewards
Help Center / FAQ
Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests
Hardcover
$24.95
Premium Members save an extra 10% and all Members collect stamps to save with Rewards. 10 stamps = $5. Learn More
Select a store to view item availability.
Harness the power of games to create extraordinary customer engagement with Game-Based Marketing.
Gamification is revolutionizing the web and mobile apps.
Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By leveraging points, levels, badges, challenges, rewards and leaderboards – these innovators are dram...
You May Also Like
Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect
The Unreasonable Hospitality Collection
Hardcover
$29.00
The Five Dysfunctions of a Team: A Leadership Fable, 20th Anniversary Edition
J-B Lencioni Series
Hardcover
$27.00
Investing 101: From Stocks and Bonds to ETFs and IPOs, an Essential Primer on Building a Profitable Portfolio
Adams 101 Series
Hardcover
$16.99