Game changing innovation: Making theory a reality through practice

This book is the disquisition of what I know and truly believe makes products a success and how you can replicate it within your company.

What is this book about? Why should I read this book? Why did you write this book? These were the three questions I received from a good friend.
So what is this book about my good friend asks?
This book is like a cookbook with recipes for lean innovation, a collection of concrete techniques and strategies that are invaluable and lead to the same end: game-ch...