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Gamification for Innovators and Entrepreneurs: Using Games to Drive Innovation and Facilitate Learning

By Henning Breuer, John Bessant, Sune Gudiksen
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By Henning Breuer, John Bessant, Sune Gudiksen
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Runner-up Best Book Award EURAM 2023

Gamification for Innovators and Entrepreneurs is about an exciting, still emerging superpower. One that empowers you to use, repurpose and create games that will help solve the great societal and organisational challenges that companies, startups and nonprofits are facing today – games that are explicitly designed and can be iteratively improved to engage stakeholders, facilitate experimentation and actually drive innovation.

What makes gamification...

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BusinessSmall BusinessEntrepreneurship