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Gamification of the Internal Innovation Process: An Examination of Literature Streams and a Case Study Analysis

By Julius Schöning
eBook
$38.27
By Julius Schöning
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Bachelor Thesis from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, Technical University of Munich (TUM School of Management), language: English, abstract: Gamification has been hyped during the last years. There are studies predicting an enormous rise of the rate of companies gamifying their innovation process. Nevertheless, the majority of those projects are supposed to fail because the application might be designed poorly. In this th...

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