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Gamification: Using Game Elements in Serious Contexts

By Stefan Stieglitz (Editor), Christoph Lattemann (Editor), Susanne Robra-Bissantz (Editor), Rüdiger Zarnekow (Editor), Tobias Brockmann (Editor)
eBook
$139.00
By Stefan Stieglitz (Editor), Christoph Lattemann (Editor), Susanne Robra-Bissantz (Editor), Rüdiger Zarnekow (Editor), Tobias Brockmann (Editor)
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This compendium introduces game theory and gamification to a number of different domains and describes their professional application in information systems. It explains how playful functions can be implemented in various contexts and highlights a range of concrete scenarios planned and developed for several large corporations. In its first part the book presents the fundamentals, concepts and theories of gamification. This is followed by separate application-oriented sections – each contai...

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BusinessEconomicsEconomic Theory & Schools of ThoughtEconomic Theory - General & Miscellaneous