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GaYme Changer: How the LGBT+ community and their allies are changing the global economy

GaYme Changer: How the LGBT+ community and their allies are changing the global economy

by Jens Schadendorf
GaYme Changer: How the LGBT+ community and their allies are changing the global economy

GaYme Changer: How the LGBT+ community and their allies are changing the global economy

by Jens Schadendorf


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The LGBT+ community: for a long time marginalized, stigmatized, and criminalized – today the ultimate champions of creativity, diversity, and innovation in a highly competitive world. In addition, corporate social responsibility and ethical demands for inclusivity have now become economic directives every organization would like to attain. Gay, lesbian, transgender, bisexual, and queer individuals are symbols of diversity and economic power – true GaYme Changers developing the global economy faster and for the better.

Supported by up-to-date research and illustrated by fascinating stories, Jens Schadendorf has traced the LGBT+ community and an increasing number of their allies from across the globe to discover the start of a revolution. It becomes clear, even in times of hostility, resistance, and crisis, it is economically and ethically beneficial for companies and societies everywhere in the world, to let LGBT+ members – individually and as part of organizations – develop into dynamic forces rooted in new forms of cooperation for ga(y)me changing results. Schadendorf shows investment in LGBT+ inclusion delivers a return. It is good for business and society and the right thing to do.

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Product Details

ISBN-13: 9781912555956
Publisher: LID Publishing
Publication date: 04/27/2021
Pages: 336
Product dimensions: 6.00(w) x 9.20(h) x 1.20(d)

About the Author

Jens Schadendorf is an economist, advising companies, scientists, and managers on books, communications and change projects globally. As an author and speaker, he focuses on diversity, corporate social responsibility, and leadership. He is also an independent LGBT+ diversity researcher at the Chair of Business Ethics at the Technical University of Munich, where he is based.

Table of Contents


Out of the shadows and into the light - The economic power of human recognition 4

Part I Barilla's pasta war, a global turnaround, and a new social positioning

1 Offensive words and an outcry 15

2 Starting to learn: The realities of family and home life 21

3 GLAAD's script for acceptance and David Mixner's surprise 28

4 Almost a miracle: A radical transformation 31

5 Turning away from Milton Friedman: The business of business is - what? 37

6 A CEO's demand: "Contribute to society or risk losing our support" 42

7 Playing "let's pretend" with pinkwashing 50

8 The Thomson Reuters Foundation and a new LGBT+ media platform 57

9 To Germany with start-up aid from Milan - and also to France 62

10 "Take a traveler who chooses the wrong path" 72

Postscript with a diva: È pronto 76

Part II A surprising initiative in Davos, hide-and-seek at the top, and an economic message to the world for the years ahead

1 The global leaders' high mass - with breakfast at Microsoft 79

2 The courage of a business journalist and the second life of a CEO 86

3 An executive's journey from the man to the woman she has always been 94

4 A gift from God, a Portuguese in London, and the rise of role model lists 103

5 French progress - slow at first, but now new rankings and other initiatives are building momentum 118

6 A middle manager and father coining out late and leading with trust 125

7 Some days in Lisbon and a new global alliance 136

8 Growing support from the UN and a long-prepared partnership at the World Economic Forum 143

Part III Globally and locally: A growing network of organizations

1 Out leaders on the street and a business story of growth 161

2 Crossing the lines - from France to the US, from distressing shame to fervid engagement, and from public service to private sector 168

3 Vienna and Eastern Europe calling, and some new business chambers 174

4 Mature economies' different stages: Japan, Australia, the Netherlands, and Spain 190

5 Out around the world: Latin America, South Africa, India, and much more 212

Postscript with a GaYme Changer: Bridging business and the social 226

Part IV Changing cultures, a revolution among the young, and its impact on the business world

1 Maintained obstacles, ideal environments, and overcoming bias 233

2 Millennials and Generation Z: The rise of more diverse and nonbinary identities 243

3 "Welcome Aboard, Mx.," with support from little Trevor, a superstar's journey, and some interface challenges 248

4 More responses to an ongoing development 253

5 Out, equal, and the business of belonging 259

6 An inflection point in the US, language issues, and Stonewall's work 266

7 A Berlin tribute to a Scottish grandmother, contests for leaders around the world, and new female power 274

8 Europe's largest software company engages globally, a German technology icon changes fast, and an investment house catches up 288

9 Reaching out to MBA students in the US, a business conference managed by a university club in London, and an entrepreneurial Mexican Canadian 302

10 Lawyers' worlds, an invitation to Moscow, and a young Russian working for change 307

Postscript from Paris: "What it really means to be a human being" 324

Acknowledgements 327

The author 333

Glossary of terms and abbreviations 335

Endnotes 342

Index 358

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