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Gen Z's Fashion Revolution: Understanding the influence of Gen Z on Fashion Brands

By Eleonora Cattaneo (Editor), Yan Sun (Editor)
eBook
$199.00
By Eleonora Cattaneo (Editor), Yan Sun (Editor)

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This book explores the significant changes that the fashion industry is undergoing as a result of the powerful influence of Gen Z - a demographic that demands authenticity, diversity, and sustainability from the brands they interact with. Understanding and catering to the interests of Gen Z is vital for fashion brands who want to remain competitive, build brand loyalty, and secure future success.

Looking at the global market segment, with additional analysis of local differences across regio...

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