Gender-Reveal Parties as Mediated Events: Celebrating Identity in Pink and Blue

A decade ago, it was difficult to imagine parents-to-be jumping from planes or dyeing their hair to publicly declare the sex of their unborn children. Yet gender-reveal parties have rapidly grown in popularity, saturating the public imagination surrounding pregnancy and parenthood. As a highly visible trend, gender-reveals correlate with our increased digital capacity for sharing, competitive consumerism, ritualized communitas, and social media currency. At the roots of this trend, there ma...