Generation C: The Confluence Marketing at the Era of Connected Consumers

Since the 2008 recession, people's confidence in institutions has been in decline. We're now far more interested in the recommendations of our peers than in traditional forms of advertising and marketing. With our daily use of the Internet and social media, we as consumers influence our communities and play active roles in the global economy. We are Generation C: a demographic that contains every computer user and online shopper on the planet--and it's changing the way institutions, brands ...