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Generic vs. hybrid competitive strategies: A comparison

By Tim Borneck
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By Tim Borneck
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Seminar paper from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of Applied Sciences Essen, language: English, abstract: One of the general frameworks, the generic competitive strategies, linked to the topic of competitive strategies, was developed by Michael E. Porter. This framework is related to the hypothesis that only generic strategies in their pure form would lead to above average performance in competition. Beside...