Get Together: How to Build a Community With Your People

by Bailey Richardson, Kevin Huynh, Kai Elmer Sotto

Overview

A practical and heartfelt guide to cultivating a community, online or IRL.

Although communities feel magical, they don’t come together by magic. Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K–12 teachers, the secret to getting people together is this: build your community with people, not for them.

In Get Together, Bailey Richardson, Kevin Huynh, and Kai Elmer Sotto of People & Company share true stories of everyday people who have created thriving communities, both in person and online. They provide clear steps to untangle the challenge of getting passionate people together, helping individuals and organizations navigate the intricacies of leading a community, including:

• How to rally the first people
• How to get people talking
• How to attract new, authentic folks
• How to develop leaders and expand globally.

The People & Company team reminds us that we each hold the potential to spark a community. Get Together shows readers that if we join forces—as company and customers, artist and fans, organizer and advocates—we’ll do more together than we ever could alone.

Product Details

ISBN-13:	9781732265196
Publisher:	Stripe Matter, Inc.
Publication date:	08/20/2019
Pages:	192
Sales rank:	719,097
Product dimensions:	6.25(w) x 9.25(h) x 0.90(d)

About the Author

Bailey Richardson brings her expertise as a storyteller and researcher to People & Company, an agency that helps organizations build communities. People & Company has supported the creation and ongoing care of communities of investors, entrepreneurs, teachers, caregivers, dog-walkers, power users, runners, surfers, and more. Richardson has helped shape the communities around Instagram, IDEO, and Pop-Up Magazine. She lives in New York.

Kevin Huynh breathes strategy and structure at People & Company, an agency that helps organizations build communities. People & Company has supported the creation and ongoing care of communities of investors, entrepreneurs, teachers, caregivers, dog-walkers, power users, runners, surfers, and more. Huynh advises groups that build empowered communities and in the past operationalized CreativeMornings, rolling out events to 100 cities. He lives in New York.

Kai Elmer Sotto focuses on how true communities fuel growth for companies at People & Company, an agency that helps organizations build communities. People & Company has supported the creation and ongoing care of communities of investors, entrepreneurs, teachers, caregivers, dog-walkers, power users, runners, surfers, and more. Sotto helped pioneer Facebook's growth discipline and launch Instagram's business internationally. He lives in New York.

Table of Contents

Why build a community?

I Spark the flame: Getting together
1. Pinpoint your people
2. Do something together
3. Get people talking

II Stoke the fire: Sticking together
4. Attract new folks
5. Cultivate your identity
6. Pay attention to who keeps showing up

III Pass the torch: Growing together
7. Create more leaders
8. Supercharge your leaders
9. Celebrate together

What’s next for your community?

Appendix

Editorial Reviews

Get Together tells the stories and reveals the insights of community-building. Don’t start one without reading this book.”
—Robert Wang, founder of Instant Pot

“As a leader of a social-impact organization, I found Get Together to be helpful in thinking about how we could do better at building and cultivating the community around IDEO.org. I’d recommend Get Together to anyone organizing or participating in communities, personally or professionally.”
—Jocelyn Wyatt, CEO of IDEO.org

“Get Together is a book about our most valuable resource—people—and how to get them together. Sounds simple; but then all great ideas are.”
—Craig Pearce, co-writer of the films Romeo + Juliet, Moulin Rouge!, and The Great Gatsby

“In a time of growing social isolation and disconnection from what matters most, Bailey, Kevin, and Kai offer a vision for how the world could be. Read it!”
—Casper ter Kuile, co-author of the How We Gather report

“This book encapsulates in a 90-minute read what took me 20 years to learn at Surfrider. It provides clear guidance on how to methodically build a thriving community.”
—Dr. Chad Nelsen, CEO of the Surfrider Foundation

“Get Together is a must-read. As a community builder, I have an immense appreciation for the way Bailey, Kai, and Kevin broke things down."
—Claire Wasserman, founder of Ladies Get Paid

“As the producer of the first Star Wars Celebration, I had to work with my team and Lucasfilm to build an event that was worthy of the worldwide Star Wars community. I wish I had had a book like Get Together back then—I would’ve devoured it to gain insight on building my community to give me a head start!”
—Dan Madsen, former president of the Official Star Wars Fan Club

“At a time when the extremes have become the norm and acute polarization is on the rise, Get Together is a much-needed road map to building authentic communities for good, which can ultimately outcompete the bad.”
—Sasha Havlicek, CEO of the Institute for Strategic Dialogue

From the Publisher