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Getting Loose: Lifestyle Consumption in the 1970s

By Sam Binkley
eBook
$34.95
By Sam Binkley
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From “getting loose” to “letting it all hang out,” the 1970s were filled with exhortations to free oneself from artificial restraints and to discover oneself in a more authentic and creative life. In the wake of the counterculture of the 1960s, anything that could be made to yield to a more impulsive vitality was reinvented in a looser way. Food became purer, clothing more revealing, sex more orgiastic, and home decor more rustic and authentic.

Through a sociological analysis of the counterc...

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