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Getting Multi-Channel Distribution Right

By Kusum L. Ailawadi, Paul W. Farris
eBook
$38.00
By Kusum L. Ailawadi, Paul W. Farris
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Getting Multi-Channel Distribution Right provides a comprehensive treatment of modern distribution strategy that is analytically solid, clearly written, and relevant for managers as well as MBA and executive MBA students, and the professors who train them. It covers concepts, metrics, tools, and strategic frameworks for managing distribution in physical and digital channels.

Focusing on the challenges of managing multiple channels of distribution in an evolving marketplace—rather than the pr...

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BusinessMarketing & SalesMarketingMarketing - Professional & Reference