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Giorgio Armani: The Man, the Brand, the Company

By Frank Pagano, Marco Di Dio Roccazzella
eBook
$14.95
By Frank Pagano, Marco Di Dio Roccazzella
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Discover the story behind the iconic Giorgio Armani and his global fashion empire.

This book explores the extraordinary business case of Giorgio Armani, the creative soul behind the first Made in Italy multinational. Founded in 1975, the Armani Group has become synonymous with Italian style and entrepreneurial success. What makes this company unique, and what lessons can be learned from its enduring legacy?

Through a detailed analysis of Armani's product, pricing, distribution, and marketing ...