Glass Jaw: A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal

Glass Jaw: A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal

Glass Jaw: A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal

Glass Jaw: A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal

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Overview

GLASS JAW is a manifesto in the vein of art of war for an age where scandal can destroy a company’s brand and reputation in an instant—from Eric Dezenhall, who runs an elite crisis-management firm in Washington.

In this updated edition, Dezenhall examines the intersection of politics and business and the fallout from the corporate “woke” movement “cancel culture,” and #MeToo movement. More importantly, he tells us why some players survive attacks in the town square and others do not. In boxing terms, a tough-looking fighter who can’t take a punch is said to have a “glass jaw,” and so it is these days with targets of controversy. Down the rabbit hole of scandal, the weak are strong and the strong are weak. In GLASS JAW, Dezenhall analyzes scandal and demystifies the paper tiger “spin” industry, offering lessons, corrective measures, and counterintuitive insights. From the boardroom to the parenting messaging board, scandals erupt every day. GLASS JAW explains this changing nature of controversy and offers readers counterpunches to best protect themselves.



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Product Details

ISBN-13: 9781538725696
Publisher: Grand Central Publishing
Publication date: 06/21/2022
Pages: 352
Sales rank: 709,756
Product dimensions: 5.20(w) x 7.90(h) x 1.20(d)

About the Author

Eric Dezenhall is the author of ten books, including Glass Jaw: A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal, and Damage Control: Why Everything You Know about Crisis Management Is Wrong (with John Weber). He has written for publications including the New York Times, Wall Street Journal, Washington Post, LA Times, New Republic, and Huffington Post.

Table of Contents

Introduction to the Revised Edition ix

Section I How Scandal Has Changed (and How It Hasn't)

Chapter 1 The Fiasco Vortex 3

Chapter 2 When Scandal Went to Sleep 23

Chapter 3 "Monetizing Humiliation" 37

Chapter 4 Brittle-Why and How Goliath Became David, Part 1: The Syndrome 56

Chapter 5 Brittle-Why and How Goliath Became David, Part 2: The Mindset 80

Chapter 6 Social Media Is the Problem, Rarely the Solution 96

Section II Who Do You Think You're Spinning?

Chapter 7 The Eight Most Baseless Crisis Management Clichés 111

Chapter 8 The Three Apologies 134

Chapter 9 The "Spindustrial" Complex 144

Chapter 10 The Myth of Reputation Management (Whatever That Means) 160

Section III The Physics of Controversy

Chapter 11 Controversy Shortcuts and Cascades 177

Chapter 12 The Ingredients of Scandal 203

Section IV Redefining What It Means to Win

Chapter 13 The Controversy Iceberg 223

Chapter 14 Fewer Gurus, More Grown-ups 236

Chapter 15 Panic and the Current News Vortex 266

Chapter 16 Navigating Woke 282

Chapter 17 The "Aspartaming" of Crisis Management-and Some Practical Advice 297

Acknowledgments 317

Index 319

About the Author 335

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