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GLOBAL BUSINESS STRATEG (2ND ED): Asian Perspective

By Hwy-chang Moon
eBook
$47.00
By Hwy-chang Moon
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As the second edition of Global Business Strategy, this book provides novel insights on how a firm can formulate a successful approach toward its global business from both the Western and Asian perspectives. In this respect, the book's overall goal is to bridge the gap between these two different viewpoints. This second edition includes more recent business theories, techniques, and cases within the field of global business strategy. Specifically, it includes new theories and techniques lik...

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BusinessManagement & LeadershipInternational BusinessStrategic ManagementInternational ManagementInternational & Foreign Business Enterprises - General & MiscellaneousBusiness development