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Global Business: Connecting Theory to Reality

By Yongsun Paik, Dong Chen, William Newburry, Dan Prud'homme
eBook
$127.99
By Yongsun Paik, Dong Chen, William Newburry, Dan Prud'homme
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This textbook is designed to help students recognize and analyze key issues in global business by bridging theory with real-world applications. Divided into three parts, it explores critical aspects of global business, introducing readers to relevant topics and examining core concepts and their applications through about 40 case studies.

Since the first edition was published in 2017, the global business landscape has undergone profound transformations, reshaping how companies operate, compet...

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