Global Diversity: Winning Customers and Engaging Employees within World Markets

A guide to achieving the inclusive global organization from the world's most experienced team
Mastering global business requires that leaders and managers fully understand the differences that exist within countries as well as between them. To succeed in China, knowledge of the local culture is essential...but which culture? Many businesspeople are aware that considerable variety exists, but lack the knowledge and tools to leverage this insight. The most successful business strategies rely ...