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GLOBAL MKTG MGMT SYS (2ND ED): 0

By Basil J Janavaras, Suresh George
eBook
$78.00
By Basil J Janavaras, Suresh George
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This is the second edition of the Global Marketing Management System (GMMS). The GMMS approach (GMMS book + GMMSO4 software) provides a rigorous theoretical base and a comprehensive, systematic and integrative planning process designed to guide students and managers alike through the decision-making process of a company seeking global market opportunities.The book aims to provide a structure, platform, tools and a systematic step-by-step process designed to support the creation of a strateg...

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BusinessManagement & LeadershipMarketing & SalesMarketingStrategic ManagementInternational MarketingBusiness planning