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Global Strategy in the Service Industries: Dynamics, Analysis, Growth

By Mario Glowik
eBook
$73.99
By Mario Glowik
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Global service-based firms are often 'born global,' and these organizations have developed integrated global strategies based on industry relationships, in order to thrive in new environments.

Focusing on these global strategies, this textbook explores the workings of modern service businesses, presenting theoretical management concepts alongside illustrative examples. Original case studies from a range of global sectors, including Starbucks and Facebook, as well as broader studies, such as...

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