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Global Tourist Behavior

By Erdener Kaynak, Muzaffer Uysal
eBook
$89.99
By Erdener Kaynak, Muzaffer Uysal
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Global Tourist Behavior contains travel and marketing research that explores the integral global nature of tourism. The globalization of tourism has resulted in more culturally diverse travelers with different preferences, motivations, expectations, and needs, while at the same time worldwide movements toward democracy have made some locations more accessible than ever before. New diversity in global tourist behavior and the reciprocal interaction between travelers and destinations will pos...

Categories

BusinessIndustriesIndustries - General & MiscellaneousConsumer IndustriesGeneral & Heavy Industry - General & MiscellaneousRecreation & Entertainment Industries - Hospitality & Tourism