Globalizing Responsibility: The Political Rationalities of Ethical Consumption

Globalizing Responsibility: The Political Rationalities of Ethical Consumption presents an innovative reinterpretation of the forces that have shaped the remarkable growth of ethical consumption.

• Develops a theoretically informed new approach to shape our understanding of the pragmatic nature of ethical action in consumption processes
• Provides empirical research on everyday consumers, social networks, and campaigns
• Fills a gap in research on the topic with its distinctive focus on fair tra...