Along with Geoff's missives and anecdotes, he provides excercises and a resource directory. All of which make great reading and inspiration for anyone to Go it Alone!
Readership: budding entrepreneurs or those wanting to find out how to become a free agent.
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About the Author
Table of ContentsIntroduction.
Look Before You Leap - The Philosophy Bit.
On Your Own: Now What?
Swimming with the Sharks.
The Money Spinners.
Now Ask Someone to Buy Something.
How Can You Sell Them Anything if You Can't Get to See Them?
OK, So Now You're In, Then What?
Questions, Questions, Questions.
Customers - Who Needs Them?
Epilogue: The Zen of Going-It-Alone.
Most Helpful Customer Reviews
Every business writer must have a goal of writing a book that truly inspires. To write one such tome in a career must be very rewarding, so when Geoff Burch succeeded twice he must have ended up on cloud nine! 'Go It Alone' is a realistic look at the trials and tribulations of being your own boss. This isn't a book full of check lists and charts (as mine usually are), but a voyage that takes you from the nucleus of the idea to the first stable months of trading. Geoff's style is lyrical rather than dry. He uses plenty of anecdotes and stories to illustrate his points and draw you deeper in to the world he creates. There are plenty of characters to draw from, such as the scrap merchant who was a 9-5 Gypsy to create the right image for this business, or his trusty Citroen 2CV which made customers jealous of the happy- go-lucky life he apparently led. But make no mistake, there is a lot of valuable information in here, even if it isn't presented as bluntly as a checklist. His discussion on how a small money spinning idea (10p per copy photocopies in this case) can develop in to a millstone round the businessman's neck is truly inspired and more powerful than the countless equations others have used to illustrate the same point. The same goes for this analysis of sales. He demonstrates very cleverly how small businesspeople can go bust simply by never asking anyone to buy anything. While sales doesn't get the same deep treatment as it does in his 'Resistance is Useless', the basics are there for you to stop and think 'ah, that's what's been going wrong all these years.' 'Go It Alone' is a perfect companion to the legion of 'how to start a business' books. While they'll offer the practical advice for setting up and running your own business, this will provide you with the inspiration you need to keep going when things get bad. Absolutely essential reading!