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Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business
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Go Mobile is packed with tools, tips and techniques that will help readers to set-up, launch, and run a mobile media campaign. The book provides in-depth information about mobile media business models, platforms, solutions, and case studies, combined with actionable information that they can put to use immediately. The book explains how to: Understand the different mobile media platforms (Android, BlackBerry, iPhone, Palm, Windows) Use SMS for your business and develop your mobile website A...