Gold Medal Selling: Ten Conditioning Strategies for World Class Performance

How much specialized training must a world-class athlete put in before they reach that coveted top step, hear their country's national anthem played, and receive the gold medal? The answer varies by country and by specialty . . . but it is always measured in years and sometimes even in decades.



Now, how much sales training do most salespeople get before they start competing on behalf of their company? Often there is zero specialized training-or, if the salespeople are lucky, they may get a c...