Power through the ups and downs of the market with the Value Investing Model.
Stock prices fluctuate unpredictably. But company values stay relatively steady. This insight is the basis of value investing, the capital management strategy that performs best over the long term.
With Good Stocks Cheap, you can get started in value investing right now. Longtime outperforming value investor, professor, and international speaker Kenneth Jeffrey Marshall provides step-by-step guidance for creating your own value investing success story. You’ll learn how to:
•Master any company with fundamental analysis
•Distinguish between a company’s stock price from its worth
•Measure your own investment performance honestly
•Identify the right price at which to buy stock in a winning company
•Hold quality stocks fearlessly during market swings
•Secure the fortitude necessary to make the right choices and take the right actions
Marshall leaves no stone unturned. He covers all the fundamental terms, concepts, and skills that make value investing so effective. He does so in a way that’s modern and engaging, making the strategy accessible to any motivated person regardless of education, experience, or profession. His plain explanations and simple examples welcome both investing newcomers and veterans.
Good Stocks Cheap is your way forward because the Value Investing Model turns market gyrations into opportunities. It works in bubbles by showing which companies are likely to excel over time, and in downturns by revealing which of these leading businesses are the most underpriced.
Build a powerful portfolio poised to deliver outstanding outcomes over a lifetime. Put the strength of value investing to work for you with Good Stocks Cheap.
|Publisher:||McGraw-Hill Professional Publishing|
|Product dimensions:||5.80(w) x 9.00(h) x 1.20(d)|
About the Author
Kenneth Jeffrey Marshall teaches value investing in the Masters in Finance program at the Stockholm School of Economics in Sweden, and at Stanford University. He also teaches asset management in the MBA program at the Haas School of Business at the University of California, Berkeley. Marshall is a past member of the Stanford Institute for Economic Policy Research; he taught Stanford's first-ever online value investing course in 2015. He earned his MBA at Harvard Business School.
Table of Contents
Part I Foundations
Chapter 1 The Quiet Outperformer 3
Chapter 2 Why Stocks? 7
Chapter 3 Price and Value Are Different 15
Chapter 4 Measuring Performance 19
Part II The Value Investing Model
Chapter 5 Understanding the Business 29
Chapter 6 Accounting Is a Language 39
Chapter 7 Capital Employed 51
Chapter 8 Operating Income 65
Chapter 9 Free Cash Flow 71
Chapter 10 Book Values and Shares 79
Chapter 11 Past Performance 85
Chapter 12 Future Performance 97
Chapter 13 Shareholder-Friendliness 115
Chapter 14 Inexpensiveness 129
Chapter 15 Price Drives Risk 147
Chapter 16 Misjudgment and Misaction 151
Part III Maintenance
Chapter 17 Portfolios and Selling 165
Chapter 18 Endurance 173
Chapter 19 Generating Ideas 175
Chapter 20 Differences Among Value Investors 183
Chapter 21 Preservation 187