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Google Tag Manager for Beginners

By Julius Fedorovicius
eBook
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By Julius Fedorovicius
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Learn why tag management is a MUST for a business operating online and why Google Tag Manager is your best free option. Back in the old days, all marketing and analytics tracking codes were added directly to the website's source code and only developers were able to add/edit/remove them.

Nowadays, the process became easier. Thanks to tag management tools (like Google Tag Manager), digital marketers and analysts get more control over their tracking codes (a.k.a. "tags").

While developers are ...

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