Graphic Designer's Essential Reference: Visual Elements, Techniques, and Layout Strategies for Busy Designers

A good designer, like a good chef, is aware not only of how each ingredient is similar or different, but also which delivers one message in contrast to another, which will combine to create experiences that are harmonious or jarring, financial, medical, or industrial. By comparing the designer to a chef, author Timothy Samara, walks readers through the ingredients, tools, and techniques it takes to create successful design recipes. This book is broken into easy-to-follow sections, including...