Green Swans: The Coming Boom In Regenerative Capitalism

Even leading capitalists admit that capitalism is broken. Green Swans is a manifesto for system change designed to serve people, planet, and prosperity. In his twentieth book, John Elkington—dubbed the “Godfather of Sustainability”—explores new forms of capitalism fit for the twenty-first century. If Nassim Nicholas Taleb’s “Black Swans” are problems that take us exponentially toward breakdown, then “Green Swans” are solutions that take us exponentially toward breakthrough. The success—and ...