From the Publisher
"An excellent, updated primer that tracks the A to Z of getting a grip on green as a business leader." (CNBC European Business, April 2009)
Tensie Whelan
"Green to Gold is a must-read for the twenty-first century CEO. Esty and Winston provide convincing examples of how companies out-compete their peers by tackling sustainability head on, engaging stakeholders, developing NGO partnerships, and folding environmental stewardship into their corporate culture."—Tensie Whelan, Executive Director, Rainforest Alliance
Chad Holliday
"No executive can afford to ignore the green wave sweeping the business world. Esty and Winston show how to make sustainability a core element of strategy—and profit from it."—Chad Holliday, CEO, DuPont
Michael Morris
"The future of our country and our children's world depends on getting society on a sustainable track with regard to both energy needs and environmental requirements. It is up to corporate leaders to meet this challenge, and Green to Gold blazes a trail for businesses of all kinds to follow."—Michael Morris, CEO, American Electric Power
Michael E. Porter
"Green to Gold provides the definitive thinking on how business leaders can address environmental issues in the new economy, a world where companies win by integrating company strategies with social challenges, rather than treating economic and social as separate and different."—Michael E. Porter, Professor, Harvard Business School
William K. Reilly
"Esty and Winston have produced a compelling blueprint for how companies can address critical environmental problems, from climate change to water, and improve their performance, gain competitive advantage, make more money, and win friends."—William K. Reilly, Founding Partner, Aqua International Partners and former Administrator, US Environmental Protection Agency
Bertrand Collomb
"Every business, big or small, in manufacturing or services, faces environmental risks and opportunities. Esty and Winston show how companies have benefited from taking these challenges as strategic opportunities, but they also detail why corporate environmental initiatives often fall flat. There are important lessons to be learned from both the successes and the failures."—Bertrand Collomb, Chairman, Lafarge
Larry Linden
"Environment and sustainability issues have become an important focus in business generally and in the financial world in particular. Green to Gold is rich with both big-picture thinking and practical 'how-to' suggestions that will help bankers, analysts, fund managers, and investors stay on top of the 'green wave.'"—Larry Linden, Advisory Director, Goldman Sachs
Mark McGough
"Green to Gold is a must read for anyone interested in investing in the vast emerging environmental markets."—Mark McGough, President and CEO, Pentadyne Power Corporation
APRIL 2009 - AudioFile
The authors provide an excellent survey of the opportunities and potential pitfalls global businesses face as they “go green.” There are many great examples of successful implementation. The material is also an excellent treatise on how to increase brand value through green business practices. Fred Stella's enthusiasm for his subject sounds genuine and powerfully draws the listener into the material. He might have familiarized himself a bit more with some of the jargon and iconic names in the arena; however, this is hardly a large problem. If you want to know who the best performers are so you can buy, invest, or model your enterprise with a clear environmental conscience, then listen here. M.C. © AudioFile 2009, Portland, Maine
