Green Washed: Why We Can't Buy Our Way to a Green Planet

The message that our environment is in peril has filtered from environmental groups to the
American consciousness to our shopping carts. Every day, millions of Americans dutifully replace conventional produce with organic, swap Mr. Clean for Seventh Generation, and replace their bottled water with water bottles. Many of us have come to believe that the path to environmental sustainability is paved by shopping green. Although this green consumer movement certainly has many Americans consuming...