Greening the Red, White, and Blue: The Bomb, Big Business, and Consumer Resistance in Postwar America

Greening the Red, White, and Blue: The Bomb, Big Business, and Consumer Resistance in Postwar America

by Thomas Jundt

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Product Details

ISBN-13: 9780199791200
Publisher: Oxford University Press
Publication date: 04/09/2014
Edition description: New Edition
Pages: 320
Product dimensions: 6.30(w) x 9.30(h) x 1.10(d)

About the Author

Thomas Jundt is Visiting Assistant Professor of History, Brown University.

Table of Contents

Acknowledgments
Introduction: Shopping As If Their Lives (and the Planet's) Depended on It

Part I: A New Era
1. "Sons of Bitches": Sources of Postwar Anxiety
2. Green Consumption in a Dangerous World
3. Downwinders
4. Chemicals and Romance

Part II: A New Response
5. "A Ground Swell of Public Indignation"
6. The 'New' Conservation
7. "Striking Back at the Goddam Sons of Bitches"
8. Green Consumption Goes Mainstream

Conclusion: "The Clock is Ticking"
Notes
Index

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