Grids for Graphic Designers
Fully updated, the third edition of Grids for Graphic Designers explores this important tool which is part of every designer's practice- whether it involves digital or print-based media. With over 200 illustrations plus six new interviews with design practitioners such as Second Story, Brody Associates and Peter Dawson, the student is introduced to the creative use of grids in contemporary practice as well as the basic principles that underlie their effective use.

Written and designed by best-selling authors Gavin Ambrose and Paul Harris, this clear and concise introduction to the use of grids in design covers all the basics and the expanded section of activities and exercises allows students to implement what they have learned.

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Grids for Graphic Designers
Fully updated, the third edition of Grids for Graphic Designers explores this important tool which is part of every designer's practice- whether it involves digital or print-based media. With over 200 illustrations plus six new interviews with design practitioners such as Second Story, Brody Associates and Peter Dawson, the student is introduced to the creative use of grids in contemporary practice as well as the basic principles that underlie their effective use.

Written and designed by best-selling authors Gavin Ambrose and Paul Harris, this clear and concise introduction to the use of grids in design covers all the basics and the expanded section of activities and exercises allows students to implement what they have learned.

34.95 In Stock
Grids for Graphic Designers

Grids for Graphic Designers

by Gavin Ambrose, Paul Harris
Grids for Graphic Designers

Grids for Graphic Designers

by Gavin Ambrose, Paul Harris

Paperback(3rd ed.)

$34.95 
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Overview

Fully updated, the third edition of Grids for Graphic Designers explores this important tool which is part of every designer's practice- whether it involves digital or print-based media. With over 200 illustrations plus six new interviews with design practitioners such as Second Story, Brody Associates and Peter Dawson, the student is introduced to the creative use of grids in contemporary practice as well as the basic principles that underlie their effective use.

Written and designed by best-selling authors Gavin Ambrose and Paul Harris, this clear and concise introduction to the use of grids in design covers all the basics and the expanded section of activities and exercises allows students to implement what they have learned.


Product Details

ISBN-13: 9781474254779
Publisher: Bloomsbury Academic
Publication date: 01/28/2021
Series: Basics Design , #2
Edition description: 3rd ed.
Pages: 216
Product dimensions: 6.40(w) x 9.04(h) x 0.50(d)

About the Author

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging.

He currently teaches the Graphic Design BA at the University of Brighton.



Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK.

Table of Contents

Introduction

1. The need for grids
Organising information
How we read a page
How we view a screen
Form and function
Industry view: Boy Bastaiens

2. Grid basics
Anatomy of a page
Measurements
Shapes on a page
Proportion
Hierarchy
Drawing on a grid
The rule of thirds
The rule of odds
Industry view: Second Story

3. Grid types
Symmetrical
Asymmetrical
Modules
Combinations
The horizontal
The vertical
Broadside
Diagonal and angular grids
Industry view: Peter Dawson

4. Grid elements
Type
The baseline
Images
Horizontal and vertical alignment
Columns
Type and column widths
Folios
Industry view: Brody Associates

5. Grid usage
Visible grids
Scale
The perimeter
Axis
Juxtaposition
White space
Environmental grids
Caption-oriented grids
Quantitative information grids
The grid as expression
The grid as identity
Industry view: Nicholas Felton

6. Online grids
The online grid
Formality versus informality
Web basics- fixed or flexible?
Translating the grid to the screen
Orientation
Industry view: 3 Deep

Exercises
Glossary
Index and credits

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