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Grill of Disaster: How the Ford Edsel Became the Most Expensive Joke in History

By Robert P. Edson
eBook
$24.99
By Robert P. Edson
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The Ford Edsel was supposed to be the ultimate car. Ford spent ten years and $250 million (billions today) on market research. They polled thousands of people. They analyzed every demographic. They used the best science of the 1950s. And then they launched a car that nobody wanted, with a grille that people said looked like a toilet seat.

"The Grill of Disaster" is the definitive autopsy of the biggest product launch failure in corporate history. It dissects why asking customers what they wa...